People
The Reputation Advantage is a boutique corporate affairs consultancy.
Catherine Pemberton is the Principal of The Reputation Advantage. A Corporate Affairs, Marketing and Executive Director with 17 years senior regional leadership experience, Catherine has managed teams across Australia, NZ, the Pacific Islands and Asia (India, Taiwan, Hong Kong).
At The Reputation Advantage, Catherine is driven by her passion to help clients build more successful businesses. Mitigating business issues through strategic, proactive reputation management frees capacity and allows a business to focus on the long term. A longer planning horizon builds even greater profitability by enabling investment ahead of the curve - including in product and service innovation and cost management. A virtuous cycle is created.
Catherine's expertise as a Corporate Affairs practitioner is complemented by a successful career in Marketing. The combination of the two skill sets make her pragmatic and business outcomes focussed. While corporate reputation is an asset, ROI is key.
As a Corporate Affairs practitioner, Catherine specialises in:
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corporate affairs, reputation, marketing & business strategy;
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government relations & stakeholder management;
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media, internal & external communications;
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sustainability & shared value strategy;
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crisis & issues management.
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board & business governance processes.
In addition to Corporate Affairs, Catherine's disciplined strategic marketing experience extends across FMCG, B2B and B2C. Her diverse industry experience includes food, building materials, chemicals, prestige fragrances & cosmetics, logistics and commodities trading.
Catherine's has a Bachelor's degree in Commerce (B.Comm, UNSW (Marketing) and a Master's Degree in International Law & International Relations (MILIR, UNSW With Excellence; awarded Dean's Prize for International Investment Law). Catherine has a Diploma of Investor Relations from AIRA and is a Graduate of the Australian Institute of Company Directors. Catherine's Linkedin profile can be found here.
If you would like to chat about your business needs and how The Reputation Advantage can help you, please email Catherine at info@reputationadvantage.com.au.