External Communications
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An external corporate communications plan is intrinsic to any reputation strategy.
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A good external communications plan relies on a robust content strategy based on company activities, financial reporting, leadership communications & more. A great communications/reputation strategy should be omnichannel - across selected appropriate digital channels including company owned media (like your company website and digital channels) as well as traditional media. A good plan should also target delivering 'earned media' - media that is not paid for by your company but earned as a result of newsworthy company activities.
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Companies do not have two discreet audiences - one internal & one external. Your staff are also part of your broader external audience. So, while internal & external messaging is not the same, it must be consistent. Building a great external communications program and corporate reputation also builds pride among employees - helping to build an engaged workforce.
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Having the right external communications plan with the right content & stakeholders is also an important facet of a robust governance program.
The Reputation Advantage has 30 years experience in brand building, external communications and PR/earned media. If you would like to know more about what external communications can do for your company please reach out to connect at info@reputationadvantage.com.au.